FRESHFARM's directional signs and flyers were in need of an upgrade, and I decided to take advantage of the opportunity. By creating a densely packed and colorful collage, shoppers' eyes would immediately be drawn to the sign impacting the likelihood of increased customer numbers at markets. Not only does the collage of images catch the eye, it pays homage to the rich diversity of produce and products available in our markets, and through out the Chesapeake Watershed region!